After graduation from USC, Larry went into the apparel business where he learned that operations and sourcing are just as important as fashion. Larry carried this knowledge with him during his 18 years as a CEO of a garment company into the promotional products industry. Larry and Cheryl worked together sourcing creative products for Sony Playstation VMware, and Hitachi to name a few. All the while developing their skills to put them in the position they are today. Larry especially loves the creativity this field lends him and the ability to work with clients to fulfill their branding needs.​

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Outside the office Larry can regularly be found out on the tennis court or on walks with his best four legged friends Crosby and Tucker.