With a design degree in Fashion, Cheryl has worked for, and owned, companies in the apparel industry.  For 15 years, Cheryl designed and manufactured childrenswear, juniors, and women's dresses, both domestic and internationally. Having joined forces with her, still-to-this-day, partner, Larry Rogers, they ran a $10m business that led into the promotional products industry. One day one of their top clients, Sony Playstation, asked for a notebook. Being the amazing salespeople they are, they said "of course we can". That began their journey into the promotional products world.

After dipping their toes into the industry we have grown to love, they have turned that experience into the business it is today.  

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Outside of the office you can find Cheryl using her unique eye for design to create amazing pottery and her picturesque garden.